Manager- Partnership and Brand Extension

December 29, 2021
Urgent
Application deadline closed.

Job Description

Location: Bangalore/Pune/Mumbai

Experience: Fresher / 1 year ( Premium Tier 1 College) / 2-3 years ( Tier 2 College) /6-8 years ( Tier 3 college)

Qualification: MBA

Salary: 12-14 Lacs PA (CTC)

Job Role

  • Manage our digital agency
  • Social media, Lead gen, SEO, User Engagement, Budget spending & performance, app marketing website management etc.
  • Manage research partner and ensure seamless execution of Market Research and Competitive Intelligence deliverables
  • Demonstrate ability to track and analyze market development, competitive landscape, the impact of trends on the industry, business scenario and growth prospects
  • Drive CSAT, Usage Surveys & NPS
  • Manage Branding partner
  • Granular Market Sizing – aligned to various Target audiences 
  • Continuous review of “brand assets & appropriate actions “
  • Marketing Audit and brand compliance 
  • Execute marketing calendar  for the brand
  • Conduct periodic benchmarking with the competition. 
  • Variables based on on-time execution of the branding projects, digital ROI and quality of research

KPI’s

  • Ensure outperformance ROI on all the digital campaigns
  • Ensure high utilisation of the Ad/Digital marketing partner
  • Facilitate annual contracts with digital mediums like LinkedIn, Facebook, Google etc. 
  • Handle alliances with thought leadership associations and bodies
  • Ensure the implementation of various CSAT & NPS studies in association with the leadership team.
  • Ensure 100 % brand compliance
  • Ensure quarterly competition analysis for the management
  • Execute brand transformation
  • Variables based on on-time execution of the branding projects, digital ROI